Renault launches into electric car market with its new city car Twizy 100% electric.
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| Image from: http://www.omniauto.it |
And its launch has opened a competition for young students. Which I will present a comprehensive strategy for marketing the launch of the new Twizy. As a bonus there is a fixed-term contract with Renault and a trip to Italy at the headquarters of Renault France. graduates may participate individually or in groups. Here are the conditions: http://www.renault-ze.com/it-it/twizy-for-all-9934.html the
This is another example of how a large company wants to find an idea for a great marketing strategy, entrusting the task to the public.
It is a system used by giants, and through specific sites, provide a "competition" of a user launching a new product, or advertising. They choose the most original and creative and reward the winner.
An example of site: http://zooppa.it/
This is definitely a great find everything for the sponsoring company, as it can choose between fantasy and the professionalism of the many users who have their original project. With a very minimal investment. While the participants is certainly a great way to get known.
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