The famous English brand Desigual began its seasonal sales with a marketing campaign that has already experienced in recent months and that certainly brought him good results in terms of eco viral network. In fact, the first 100 customers who came in front of the shop in Madrid "clothes" with only underwear ... desigual gave them the chance to go out clothes ...
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| Image from: http://blog.desigual.com |
The campaign slogan is "Come desnudo cases, sal vestido Desigual ".. The campaign was taken up by many websites, with the resulting bounce between blogs, youtube, ... thus creating a true viral marketing activities. Also because images or movies of people you undress outside the store lend themselves to attract attention and curiosity of the network, allowing the Desigual brand to be known around the world with little expense ... clothes for the first 100 customers brave ....
Video from: ww.youtube.com / watch? v = BV07SxxOmZk
For those interested in participating in this initiative and can stand the cold ... here are the signs of the coming sale by Desigual:
Or follow the blog:
http://blog.desigual.com/entra-casi-desnudo-sal-vestido-gratis-3/?lang=en
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