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Advertising Sponsors and sports talents

Image http://www.picapp . com /

Sponsor a sportsman, it becomes for companies wishing to promote themselves in this way, more and more difficult. In fact there are many variables to consider, especially because the sport is a complex and evolving. In fact compared to some years ago, the champion of today, perhaps no longer than tomorrow ... So already the choice of sports to bet on would be very difficult, so that the sponsored activities is consistent with the principles and vision.

Trying to avoid those sports that, unfortunately, because of poor sportsmanship of some athletes, could "spot" adversely the sponsor. With a consequent loss of image. Such as doping cases, and so on. After choosing the most suitable sport the athlete must find that "trust" their own branding.



Considering the fact that nowadays, in addition to the undisputed sports as athletes, they see very well its marketing image with a meticulous eye for detail. Also because, in times of global communication, knowing how to present themselves to the general public has a great deal. It's popularity is reflected in requests for sponsorships ...



A great athlete to be loved by the public, not only for his sporting prowess. An example is to
Magdalena Neuer, German bihatlon great athlete. Which, besides winning the gold medal at the recent Specialty Olympics in Vancouver is much appreciated and sought after by sponsors. For example it is important to the company spokesperson Lanagrossa

Image from: http://www.magdalena-strickt.de

image from the website: picapp

I wanted to represent some examples of sponsorship of major sports, but who are brought to the fore less often than others much more noble.

fact, I discovered that the famous sparkling wine Freixenet has organized a great event for its 2009 campaign with the English synchronized swimming team

Picture of Spot Freixenet

which is part of an athlete that Gemma Mengual Spain, as evidenced by his website http://www.gemmamengual.com/ addition to being a great champion (in this exhibition with a teammate)

image from the website: picapp

is also famous for having a model in some important fashion houses. In fact I find that your site is very good that we are able to present a certain image to the public as well as demonstrate great sporting qualities.




Powerade (Inhgilterra) has instead chosen Jessica Ennis, known as an ambassador of the drink, with a contract that will last until the 2012 Olympics in London .
Jessica Ennis is Heptathlon champion team of the United Kingdom, which received a degree from the University of Sheffield for his outstanding contribution to the sport. Also on his site http://www.jessicaennis.net/ says so laudable a hospital for children and a center for cancer research.

image from the website: picapp

image from the website: picapp

These three examples clearly represent only a drop in the middle of the immense "ocean" of the sport and sponsorship.
but I have the opportunity to make a few comments, all of my personal, communication and marketing through the channel of sponsorship for businesses, and across the importance for the athlete to communicate its image to public marketing activities related to its image. In addition to train hard to get sports scores at the end that everyone expects ...

Magdalena Neuner Image: http://www.picapp.com/

Jessica Ennis Immagine: http://www.picapp.com/

Gemma Mengual Image http://www.picapp.com/