Bavaria, a famous Dutch beer has "sent" thirty "representatives" of supporters at the recent World Cup 2010. Which you are given a lot to do with trying to show off their clothes orange specially organized by the mark. Clearly, the organizers did not take it, this "marketing activities", immediately the girls away from the stadium.
goes without saying that in the meantime, the girls were framed by the TV and photographed for newspapers and then the story bounced all over the web from site to site. Allowing the Dutch company to obtain a huge media impact with a minimum cost.
I think this is a clear example of the media from a guerrilla marketing campaign conceived and orchestrated with cunning.
0 comments:
Post a Comment